Nicole Gao
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Brand identity

CHAUE brand guidelines

A brand guideline book for CHAUE (超艺), setting out the logo, the rules for using it, the colour system, typography and an icon set.

Category
Brand identity
Client
CHAUE 超艺
Year
2026
Pages
21

Cover

  • Cover: CHAUE brand guidelines on a khaki grid
    Cover
  • Contents page
    Contents

Logo

  • Primary logo in colour and in grey and black
    Primary logo
  • Logo variants and construction lines
    Variants
  • Secondary logo arrangements
    Secondary logo

Using the logo

  • Logo clear space diagram
    Clear space
  • Logo on colour backgrounds
    On colour
  • Logo on brand colour swatches
    Colour pairings
  • Logo on gradients
    On gradients
  • Logo over photography
    On photos
  • Examples of incorrect logo use
    What not to do

Colour

  • Primary colour palette
    Primary palette
  • Secondary colour palette with tints
    Secondary palette

Type and icons

  • Typography page showing ZT Nature regular and bold
    Typography
  • Icon set of tool outlines
    Icons
  • Icons on khaki, white and black backgrounds
    Icons on backgrounds